Source for approved Sinistar brand assets and usage guidelines.
Naming“Sinistar” is always spelled with a capital S and lowercase letters thereafter. Never stylize it in all caps or separate it into “Sini Star.” Avoid modifying the name with prefixes, suffixes, or abbreviations. The name should be used consistently across all platforms to reinforce brand recognition.
Icon and logo
Sinistar icon & logoOur logo consists of two components: the Sinistar icon and the wordmark. The icon combines a stylized home with a geo-location pin, symbolizing our commitment to helping displaced families find welcoming and comfortable housing, wherever they are. The logo should always be clear, legible, and used with appropriate spacing. Use the full logo (icon + wordmark) in most communications. The standalone icon can be used in tighter spaces like favicons and social avatars.
Correct usageUse the logo only in approved colour combinations on appropriate background colours. Always ensure good contrast for legibility. When in doubt, refer to the examples below or consult the Sinistar team.
MisuseDo not stretch, distort, or rotate the logo. Never place it over busy backgrounds, apply shadows or effects, change its color outside the approved palette, or use outdated versions. The examples here show common misuse that should be avoided to maintain brand integrity.
Logo with taglineWhen using the logo with the tagline “Furnished Temporary Accommodations”, always maintain visual balance and spacing. Avoid using the tagline in any other sizes or modifying its position relative to the logo.
ColoursOur core colour is Sinistar Gold (HEX #EDCC1F), which symbolizes warmth, trust, and optimism. Supporting colours include slate grey and deep navy for contrast and professionalism. Use these colours consistently in product interfaces, marketing materials, and presentations.
Sinistar Off-white
RGB
R 252G 252B 253
HEX#FCFCFD
Sinistar Gold
RGB
R 237G 204B 31
HEX#EDCC1F
Slate Grey
RGB
R 71G 84B 103
HEX#475467
Deep Navy
RGB
R 16G 24B 40
HEX#101828
TypographyWe use two typefaces to maintain clarity and hierarchy:
Fira Sans: Our primary typeface, used for headings and brand expressions. It conveys a friendly yet modern feel.
Inter: Our secondary typeface, used for body text, captions, and UI components. Designed for high readability in digital formats.
Ensure proper contrast and spacing when using text across web and print materials.
Image assets & illustrationsOnly use approved image assets, graphics, and illustrations to ensure visual consistency. Avoid cluttered, generic, or overly stylized stock imagery. Visuals should feel authentic and aligned with the experience we provide to policyholders and claims professionals.
ProductSinistar landing page
IllustrationsMarketing graphics
IllustrationsMaps & pins
ProductSearch & listing page
UsageThe Sinistar brand assets (including our logo, icons, and other visual elements) are proprietary and protected by intellectual property laws. You may use them only to reference Sinistar in a truthful, non-misleading, and respectful way. Do not alter these assets in any way, combine them with other graphics, or use them in a way that suggests a relationship, affiliation, or endorsement of your product, service, or business without our written permission. By downloading or using our brand materials, you agree to follow these guidelines. If you have any questions, get in touch.